8 examples of how big brands activate their brands

At this point in time, brand activation is a very important marketing technique that brings brands to life and turns them from ideas into events that people remember. Branding Los Angeles, a top brand activation agency Los Angeles, has seen how effective this method can be. Let’s talk about what brand activation is and look at eight amazing examples of it from some of the biggest brands in the world.

What is brand activation?

Brand activation is the process of getting people to do things by giving them brand events and interacting with them. The key is to get people involved in a way that makes them feel something and builds a permanent relationship with the brand. Beyond just promoting, it’s about making the brand’s ideals and promises come to life. This method not only makes people more aware of a brand, but it also makes people loyal to the brand and turns them into brand champions.

1. Google’s Pop-Up Donut Shops

Google set up pop-up donut shops all over the country to sell the Google Home Mini. People who went had a chance to win either a donut or the Google Home Mini. This made for a fun and memorable brand experience that showed off the size and value of the product.

2. Louis Vuitton’s Immersive Pop-Up Stores

The visually beautiful pop-up shops by Louis Vuitton give customers a full brand experience. Their beautifully themed stores give customers more than just a shopping experience; they make an enjoyable trip into the brand’s world of luxury, which is a great example of brand activation services that work.

3. Pepsi’s “Pepsi Max Unbelievable” Campaign

Augmented reality was used in Pepsi Max’s “Unbelievable” ad to turn a London bus stop into a window to a world full of tigers, robots, and aliens. This clever method got a lot of attention and showed how good Pepsi is at branding.

4. Spotify’s “Wrapped” Campaign

The “Wrapped” campaign from Spotify takes customization to a whole new level. Spotify gives users a personalized overview of what they’ve listened to over the course of a year by using data analytics. This strategy gets people more involved and makes boring data into a fun, sharing, and unique digital experience.

5. Airbnb’s “Night at” Series

The “Night at” series on Airbnb let people stay in unusual places, like the Paris Catacombs or a house on the Thames that floats on the water. This campaign lived up to the brand’s promise of unique vacation experiences. It’s a great example of brand activation.

6. Samsung’s “Galaxy Studio”

Visitors to Samsung’s Galaxy Studio could interact with installations and watch product demos that let them try out the features of Samsung devices for themselves. This hands-on method did a good job of showing the brand’s willingness to try new things and be a star in technology.

7. Guerlain’s Pop-Up Perfume Workshops

Guerlain, a high-end perfume brand, held pop-up workshops that gave people a look behind the scenes at how perfumes are made. People were able to connect with the brand on an emotional and physical level through this one-of-a-kind experience.

8. L’Oréal’s Virtual Reality Hair Salon

L’Oréal used virtual reality in shops so that customers could see what their hair would look like in different colors and styles when they used their goods. This cutting-edge method got people interested and showed off the brand’s new beauty products.

As you can see, each of these cases shows how [brand engagement services] can go beyond standard marketing to create unforgettable events that connect deeply with the audience.

Contact Brand Activation Agency Los Angeles

Brand activation services is what Branding Los Angeles does best. It means putting your brand’s story and values to life in new and interesting ways. We know how important it is to connect with your audience on a deeper level, whether it’s through engaging events, interactive marketing, or digital experiences.

It takes more than a good product or service to stand out in a market as fast-paced and competitive as Los Angeles. For that to happen, you need to make events that last. We are a brand activation agency in Los Angeles, and this is where our skills come in handy. We are experts at making projects that not only get people’s attention but also make them loyal and willing to support the cause.

Please get in touch with us if you want to raise your brand through unique and powerful activation strategies. Let’s talk about how we can use activations that connect and involve people to change your business. Call Branding Los Angeles right now to set up a meeting, and let’s work together to make a unique and powerful brand experience.

We can help bring your brand to life. Come see us at Branding Los Angeles to learn more about our brand activation services.

By Branding LA|Categories: Digital Marketing|

About the Author: Branding LA

We are a leading multi-cultural strategic branding agency specializing in creating a brand’s digital footprint, innovative communication engagements, and comprehensive public affairs strategies.