Victoria’s Secret’s Botched Photoshop Job Proves Importance of Branding

Victoria’s Secret recently published a very poorly edited photo for fashion marketing on their Facebook page (see original link) which has garnered a lot of publicity and attention from the media and web. The original photo displays a model wearing a pair of Victoria’s Secret underwear, posing with her back to the camera. But, if you take a closer look, it is obvious that some major retouching had been done on her right thigh and butt area in comparison to the left side, showing significant inconsistency of editing and proving that Victoria’s Secret really does Photoshop their models.

Branding is Key in the Fashion Industry

The fashion industry has become one of the most competitive and leading business markets out there and with the correct marketing, both online and in real life time, can really make a difference and get your brand noticed in the right way and provide real time results in the long run.

Here at Branding Los Angeles, we believe that the whole idea of branding a company and using professional images are crucial when getting your company visible in order to maintain a happy and healthy image for the public eye.