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Top 3 Reasons Yahoo Became a Failure
Many years ago, Yahoo was among the most-visited websites. Today, Yahoo is a huge failure when compared to Google. Verizon has recently decided to purchase all of Yahoo’s assets for $4.83 billion, but many are [...]
#22PushupChallenge to Honor Veterans
Social media can be used to raise awareness for numerous different causes and charities. With the new hashtag, #22PushupChallenge, people from all over the world are able to raise awareness for veteran suicide prevention. Every day, [...]
Netflix Stock Price Shrinks Due to Higher Prices
Although Netflix was considered to be one of the most demanded stocks in 2015, it did not do so great this year. Its earnings report for the second quarter shows that the prices of shares [...]
Starbucks Being Used to Increase Racism Awareness
As a marketing effort to raise awareness towards racism, the phrase “Black Lives Matter” has been replacing the names of several Starbuck's customers. After a devastating police shooting that resulted in the death of Philando [...]
Jack in the Box Experiments with Virtual-Reality Marketing
Los Angeles Marketing Company has found that virtual-reality is moving beyond the world of gaming and may be becoming a reality for marketers. The marketing team at Jack in the Box tested the waters of [...]
Pokémon Go Revolutionizes Marketing With These Strategies
Pokémon Go has recently taken the digitally connected world by storm after escalating to an exceeding amount of popularity within a few days of being released. Many marketing companies are able to learn from strategies used by [...]
Snapchat Releases New “Memories” Feature
Snapchat recently came up with a new feature, Memories, which allows users to not only save their snaps outside the 24-hour period, but re-share them in the future. Originally, the user would only be able to save their photo [...]
Starz Network Bought by Lionsgate
Lionsgate, the entertainment company responsible for popular movies such as the "Hunger Games," recently purchased the premium channel Starz for $4.4 billion. As a way of combatting sudden changes in the media industry, Lionsgate and [...]
Can Kellogg’s Save Sales With Times Square Cereal Bar?
With new marketing strategies, Kellogg's is on its way to opening a new all-day cereal café in order to boost falling cereal sales. Kellogg's and Christian Tosi, the owner of the Milk Bar bakeries, teamed [...]
Facebook Introduces New Filter Feature
Facebook recently introduced a new feature for their social media platform at VidCon. Users will now be able to use face filters through the use of MSQRD app- a 3D face-placement app. This new feature [...]
5 Ways to Increase Snapchat Followers
As Snapchat is revolutionizing itself from a medium of communication to a platform of social media that even companies can utilize, more users are becoming familiar and engaging with the fun app. Social media marketing has made [...]
Instagram Exceeds Half a Billion Users
Instagram recently exceeded 500 million users, with over 300 million of the users engaging with the app every day. The notorious photo sharing platform continues to grow both locally and internationally, with more than 80% [...]
