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Coachella 2015 Time Slots Get Bigger With Unique Marketing Strategies
The set times for Coachella 2015 have been announced and this year fans won’t be disappointed by a constraining schedule. It looks like festival organizers have done their best to avoid crowd cannibalization, something that [...]
Sprinkles Free Cupcakes on April 13 Celebrating 10-Years of Smart Branding
It’s been 10 years since Sprinkles Cupcakes opened its first location in Beverly Hills and now they are thanking us for it with their genius marketing of handing out their recognizable cupcakes. Every Sprinkles location [...]
Top 5 April Fool’s Pranks by Corporate Brands That Fooled The World
Every April 1st, popular corporate brands play April Fools Pranks on the public. Do you remember when YouTube closed or when Taco Bell bought the liberty bell? From Google to Starbucks, we have compiled a [...]
Make a Big (Mac) Fashion Statement
McDonald’s is now allowing die-hard Big Mac fans to make a big fashion statement with a lifestyle merchandise collection. The brand is taking fashion marketing to the next level in terms of (food) style. Consumers [...]
#WearYellowForSeth Continues to Grow From the Power of Social Media
A five-year-old boy used the power of social media in asking the Internet to wear yellow and use #WearYellowForSeth on March 27. Seth Lane was born with severe combined immune deficiency (SCID), which can also [...]
Corporate America Protects their Brand by Claiming .suck and .porn
After June 1st everybody is open to buy a .porn and .suck website domain, but for Corporate America and Celebrities, they are trying to purchase everything before the internet trolls do. Online Reputation Management Issues [...]
You Probably Didn’t Know Social Media is Crucial for Small Businesses
With nearly 50 percent of consumers using social media as a primary tool for making online purchases, small business owners can no longer ignore the increasing importance of these platforms for growing and sustaining their [...]
Is Google Glass going to fail? Google X Lab Responds
Google Glass was described as the “poster child” for privacy issues by Dr. Astro Teller, director of Google’s secret X lab, when he spoke at South By Southwest Interactive Festival in Austin, Texas. Google Glass [...]
Microsoft Kills Internet Explorer
Did somebody say Internet Explorer is finally dead? Well, sort of. For some time, Microsoft gave hints Internet Explorer would be receiving the axe, but today it has been confirmed a name change and rebranding [...]
Celebrities Take Marketing Push for Fruits and Vegetables
We’ve all seen our favorite celebrities marketing everything from shampoo to running shoes in television commercials, but will this same premise work for the likes of broccoli or cauliflower? If the Partnership for a Healthier [...]
10 Shocking Facts about Instagram
Instagram is not even five years old yet, and already it is considered a major player in the world of social media marketing. A recent report released by the Pew Research Center indicates Instagram ranking [...]
Sports illustrated Takes New Branding Approach with Plus Size-Model
The first plus-sized model to be featured in the 2015 Sports Illustrated annual swimsuit issue is making history. Sports Illustrated has always been known to take charge in fashion marketing with their bold statements of [...]
