The Company:

Appliance Fix is an affordable and quality appliance repair service in Orange County, CA. By providing every client with quality service in a timely manner, they have become the leading appliance repair company in Orange County and Southern California. Their skilled technicians are efficient and successful in repairing household appliances. In order to best serve their customers, they offer same day appliance repair and 24-hour emergency services.

Phone: 866.507.3337
Location: Orange County, CA
Hours: Monday-Friday 8:30am-6pm, Saturday 9am-1pm, Closed Sunday

The Project:

The client wanted to present a strong brand image to potential clients, to rank on Google for specific search terms, they needed a new website to be designed & launched and they wanted to grow their online following.

The Approach:

As a strictly brick-and-mortar business, it was important for us to build a strong brand image for this company since they weren’t able to generate sales through an online platform. Appliance Fix informed us of their target audience- middle-income homes, and we designed a marketing campaign directed specifically for that market. We started by creating an optimized website targeting relevant keywords related to the services they provide. We also educated the public on who they are and what they do through an effective branding campaign. Other services included:

• Creating and running their social media pages to build online visibility and generate customer leads
• Performing SEO to improve brand visibility online
• Running Google AdWords to extend the reach of the brand
• Keyword optimization for both service and geolocation categories