Beneath The Beautiful

The Company:

Beneath The Beautiful is a nonprofit organization created by America’s Next Top Model contestant Courtney Paige Nelson to benefit children with scoliosis. As a child, Courtney suffered with severe scoliosis that was causing extreme internal damage to her body. She was able to have her spine restructured with the help of The Shriner’s Hospitals for Children. Beneath The Beautiful’s mission is to provide financial help to families with children battling scoliosis.

Website: www.beneaththebeautiful.org

Location: International

Hours: All Day (online)

The Project:

Beneath The Beautiful needed an online platform to raise awareness of scoliosis and the financial struggles many individuals face when seeking treatment for the disorder.

The Approach:

To bring Beneath The Beautiful to life, our Los Angeles marketing company implemented both logo and website design and creation. Beneath The Beautiful needed a logo to match both the purpose of the organization and the personality of Courtney herself. The logo is both sophisticated and modern. The Beneath The Beautiful website makes Courtney’s story come to life. With simple design elements, we were able to create a space for visitors to learn about Courtney’s battle with scoliosis and donate to the cause.