The Company:

Fiore Direct USA is a distributor of women’s hosiery, including tights, stockings and pantyhose. Once their products are imported from Poland, they are shipped from warehouses throughout the US, ensuring quick delivery for their customers. Through this process they are able to cut out expensive import and shipping fees for the buyer. Their line of hosiery is very fashionable, and is targeted at the young working woman. Their four product lines include: Classic, Golden Line, Elite/Exclusive and Obsession.

Website: fioredirectusa.com
Location: National (USA)
Hours: All Day (online)

The Project:

When the client came to us they had worked with several marketing companies that were not giving them the results that they wanted. They wanted to optimize their website for key rankings, be able to compete with big name retailers in Google searches and work with a company that could properly manage their campaign.

The Approach:

For this client, we used a fashion marketing approach that included a wide variety of techniques to market the brand. We performed celebrity gifting and were able to gain placement on well-known blogg pages, Instagram pages and YouTube channels which expanded the reach and visibility of the products. Through this campaign we were able to bring Fiore Direct USA to the market and successfully compete with big names like Bloomingdales and Nordstrom. Other services included:

• Performing SEO to improve brand visibility online
• Running a successful Google AdWords campaign that increased sales every month
• Running Facebook ads to increase brand recognition in their target market
• Creating unique blog posts that increased the traffic to Fiore Direct USA’s website
• Running email newsletter campaigns

The Results:

Facebook Page Likes:  (Start of Campaign) 667 – (Current) 901
Facebook Average Post Reach: 3 – 12,047 (paid)
Twitter Followers: 648  – 1158
Twitter Average Monthly Impressions: 1100 – 8500
Instagram Page Likes: 4300 – 9322
Instagram Average Post Likes: 28 – 64
1^st page Google ranking for “Fiore Pantyhose”
1^st page Google ranking for “Luxury Nylons”
1^st page Google ranking “Luxury Pantyhose” (above Amazon)