Mondo Taco

The Company:

Mondo Taco is a Mexican restaurant with a twist- they offer internationally inspired tacos in every style you can imagine, from Indian to Italian. But they don’t stop there, they also serve brunch which offers breakfast-style tacos and mimosas. They keep their customers engaged through ongoing social media giveaways and a daily Happy Hour.

Website: mondotaco.com
Phone: 310.310.8922
Location: 2200 Colorado Ave., Santa Monica, CA 90404
Hours: Monday-Sunday 11am-10pm

The Project:

Mondo Taco wanted to build their online presence, get more customers involved in the restaurant, gain visibility for their services (catering, happy hour etc.) and have a smooth transition from a small 500 square-foot location to a much larger one.

The Approach:

In order for potential customers to understand that Mondo Taco is more than a Mexican restaurant, we developed an informational marketing campaign that educated our target market on who we are and what we’re about. We started by designing an easy-to-navigate website, including key-word optimized landing pages. We also implemented Social Media giveaways and contests to engage our community and create user-generated buzz. Other services included:

• Creating and running their social media pages to engage followers and attract customers
• Performing experiential marketing to create buzz and inform the public about the restaurant
• Running Facebook Ads to convert potential customers
• Perfoming SEO to improve the brand’s visibility online

The Results:

Facebook Page Likes:  (Start of Campaign) 1232 – (Current) 2181
Facebook Average Post Reach: 108 – 831
Twitter Followers:  597 – 689
Twitter Average Monthly Impressions: 1500 –7500
Instagram Likes: 400 – 1490
Instagram Average Post Likes: 17 – 68
1^st page Google ranking for “Santa Monica Tacos” and “Tacos Santa Monica”