Dr. Rafael Lemus-Rangel

The Company:

Dr. Rafael Lemus-Rangel is a surgeon who practices out of the Antelope Valley and the greater Los Angeles areas of California. He received his medical degree at UCLA’s David Geffen School of Medicine and has been a practicing surgeon for the past ten years.  He specializes in robotic and traditional surgery-styles.

Website: drlemusrangel.com
Location:  23823 Valencia Blvd., Suite 130, Santa Clarita, CA 91355
Phone: (661) 481-1793
Hours: Monday through Friday, 7:00am-6:00pm

The Project:

Robotic surgery is a relatively new technology and as a result, there are a lot of patients with questions and uncertainties.  Dr. Lemus-Rangel needed a way to communicate the benefits of his practice to patients in his surrounding area.  He also needed a uniform marketing campaign to use across multiple areas with different demographics.

The Approach:

We started this campaign by meeting with the doctor and gathering information on what his goals were.  We quickly identified his practice’s strengths and weaknesses through our consulting service and developed a marketing plan.  The first phase included logo design and web development to give him a strong online presence that will engage visitors.    The second phase included content creation by our industry experts.  This gave his site and print media a professional and trustworthy presence. The third phase involved a media buying campaign on Facebook, Google AdWords and other avenues to increase followers and generate leads.  Other services included:

• Social media marketing to engage current and potential patients.
• Geolocation based SEO using a heavily targeted campaign based on his medical practice’s locations.
• Business card design and production.